WordPress SEO Fundamentals in 5 Steps

Step 1: Understand Basic SEO Concepts

Keywords: Research and use relevant keywords in your content to match the search queries of your target audience.
Content Quality: Create high-quality, engaging content that provides value to your readers. Content should be original, comprehensive, and updated regularly.
Site Structure: Organize your site logically with a clear hierarchy and simple navigation to improve user experience and site crawlability.
Mobile Optimization: Ensure your site is responsive and mobile-friendly, as mobile usability is a significant ranking factor.

Choose an SEO plugin like Yoast SEO or All in One SEO. These plugins offer comprehensive tools to optimize your site, including on-page content analysis, XML sitemaps, and readability checks.
Install and activate your chosen plugin via the WordPress dashboard by going to Plugins > Add New, searching for the plugin, and clicking ‘Install Now’ then ‘Activate’.

Use your SEO plugin to customize the title tags and meta descriptions for your pages and posts. Include relevant keywords and create compelling descriptions to improve click-through rates from search engine results pages (SERPs).
Both Yoast SEO and All in One SEO provide easy-to-use interfaces for editing these elements directly in the post editor.

Site speed is a critical SEO factor. Optimize your website’s loading times by compressing images, minimizing CSS and JavaScript, and using caching solutions.
Consider using a performance optimization plugin and a content delivery network (CDN) to further enhance your site’s speed.

Focus on acquiring backlinks from reputable sites within your industry. Backlinks are a significant factor in search engine algorithms and can greatly enhance your site’s authority and visibility.
Create shareable content, engage with your community, and consider guest blogging on relevant sites to build your backlink profile.